During Super Bowl 50, Google set out to track people's search habits in a fun and interesting way through social. We anticipated behavior, responded in real-time to live events with blistering fast design, and just plain celebrated the cultural madness around the Super Bowl.

Art Direction / Illustration

And a little press can't hurt.

To top it off, we had this sweet recap video full of fun and frenetic animation. Unfortunately, as things go, it never ran. But if you'd like to check it out, just ask me for the password.